Apparel Group has announced a strategic partnership
with Australian fashion and lifestyle brand Cotton On
to introduce the brand in India.The partnership combines
Apparel Group India’s retail and distribution network with
Cotton On’s youth-focused fashion positioning. To support
operations, Apparel Group will manage distribution through
its existing logistics infrastructure across the country.
Commenting on the partnership, Abhishek Bajpai, CEO of
Apparel Group India, said, “We are proud to bring Cotton
On to India as we continue to expand our portfolio of
globally relevant lifestyle brands for the new Indian
consumer. India has one of the world’s largest and fastest
growing young premium-buying populations, with a clear
shift toward global style, value, and lifestyle-led fashion —
and Cotton On fits this opportunity strongly. At Apparel
Group India, we focus on building brands for long-term
scale through disciplined retail execution and deep
consumer insight. This partnership reflects our growth
ambition and our commitment to creating differentiated,
high-energy retail experiences in the market.”
Bianca Ginns, Managing Director – Cotton On Brands,
stated, “India marks a significant new chapter for Cotton
On as we bring our relaxed, optimistic Australian brand to
millions of new customers. We’re inspired by the energy and
creativity of India’s youthful population and we’re looking
forward to sharing our effortless, on-trend fashion that
reflects Cotton On’s Aussie lifestyle.” “The arrival of Cotton
On in India marks a strategic milestone in Apparel Group’s
journey to redefine the country’s retail landscape. By
bringing Cotton On’s iconic Australian DNA to our shores,
we are not just adding a brand to our portfolio but
strengthening our position as the premier gateway for
global giants. This partnership is a testament to our
commitment to driving large-scale retail expansion and
delivering aspirational global fashion to the doorstep of the
Indian consumer,” said Tushar Ved, President of Apparel
Group India.
Apparel Group operates more than 2,500 stores globally
across 85 brands. In India, it runs over 300 stores across 50
cities and manages more than 20 brands.
Cotton On operates in over 20 countries with 1,300 stores
and 20,000 team members. The brand also runs the Cotton
On Foundation, established in 2007, which has raised more
than Rs. 1,100 crore globally to support initiatives in
education, mental health and the environment. The
foundation will be introduced in India in partnership with
Apparel Group.