The Apparel Export Promotion Council (AEPC) has
welcomed the incentives announced under the Ex
port Promotion Mission (EPM), describing the initiative as
timely and forward-looking for India’s apparel sector.
It said the Mission would strengthen apparel exports by
addressing challenges across the entire export value
chain.
Dr. A. Sakthivel, Chairman, AEPC, said, “The Export
Promotion Mission will serve both as a strategic cushion
against global uncertainties and as a powerful catalyst
to unlock emerging opportunities in new and established
markets.”Sakthivel added, “The Mission’s most powerful
feature is its comprehensive ‘360 degree support’ that
addresses every critical stage of the export journey: raw
material procurement, compliance, logistics, branding,
marketing, and financing. This holistic framework
empowers small suppliers and Indian brands to reach
global customers through e commerce channels while
enabling larger players to deliver high volume orders to
major markets.”
According to AEPC, the initiative is expected to
empower small suppliers and Indian brands to access
global customers through e-commerce platforms, while
enabling larger exporters to handle high-volume orders
in major markets.
The AEPC Chairman highlighted that anticipated Free
Trade Agreements (FTAs) with the United Kingdom,
European Union and other key markets could offer tariff
advantages for Indian exporters.
“For Indian manufacturers to fully capitalise on these
opportunities, rapid expansion, technological
upgradation, and infrastructural strengthening are
imperative. The EPM arrives as the exact ‘just in time’
support the industry has been waiting for,” he said.
AEPC described the EPM as timely support to help
manufacturers capitalise on these opportunities,
particularly micro, small and medium enterprises
(MSMEs).The Council also added that it would work
closely with the Ministry of Commerce and Industry to
ensure effective implementation, expressing confidence
that the policy support would help position India as a
leading global sourcing destination for apparel.