ShowZero is a new sweat-concealing technology
designed for high-sweat activities developed by lulu
lemon.It is said to conceal higher volumes of sweat while
ensuring enhanced breathability, moisture management
and a lightweight feel to support the most demanding,
high-sweat activities.
ShowZero technology was developed in collaboration
with US tennis star and lululemon ambassador Frances
Tiafoe and will be featured in his custom kit for the BNP
Paribas Open. The kit features a Burgundy Bay
colourway, with a vertical stripe design on the shorts.
“When I feel and look my best, it helps me perform at my
best,” says Tiafoe. “For someone who sweats as much as
I do, it’s amazing to have a kit that keeps me looking
fresh from start to finish. ShowZero is a must have for
those hot days on the court.”
The brand’s product innovation team began developing
the new technology in 2024, using insights from extensive
in-lab and on-court testing and feedback sessions with
Tiafoe. By analyzing Tiafoe’s sweat rate, on-court
movements and competitive environments, lululemon
identified an opportunity to solve an unmet need by
evolving its ShowZero technology platform and
developing a sweat-concealing solution for high-sweat
activities like tennis.“Our ambassadors play a critical role
in how we innovate, which starts with understanding how
we can best solve their unique needs,” says Yuki Aihara,
lululemon’s senior director of product innovation.
“Frances competes with relentless intensity at the highest
level, which means he needs gear that helps him feel,
look and perform his best. We’ve combined advanced
sweat-concealing technology with our feel-first design
approach to develop a high-performance tennis kit to
keep him feeling confident and focused through even
the most intense matches.”ShowZero technology
changes how light interacts with a fabric and eliminates
the absorption of light when wet, making sweat virtually
invisible. In November, lululemon announced a multi
year partnership with the BNP Paribas Open, the largest
combined ATP and WTA 1000 tennis tournament in the
world, to become its official apparel and footwear